Websites and branding for birthworkers who want to be found

You're brilliant at holding space. You're less keen on fighting a website builder at midnight, or wondering why nobody can find you on Google.

That's where I come in.

Smiling blonde woman in a white sweater and pants standing against a white background
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Before birth, there was branding

A brand strategist who speaks birth

Before I was a doula, I spent around a decade in senior brand and advertising roles at major UK agencies. I helped big names like the BBC, Chester Zoo, Poundland and more work out who they were and how to say it.

Now I bring that same strategy to birthworkers.

I know your world from the inside, from the 3am call to the debrief over tea. So I don't need the basics explained.

We can get straight to the good stuff: your story, your people and how to reach them.

Explore creative services
A doula holding a stack of books about pregnancy, birth, and reproductive health, with the person's face partially obscured behind the books.
Woman holding and reading “The Birth Debrief” book beside a large monstera plant. 
Website design for birthworkers and heart-led entrepreneurs

Squarespace website design for doulas, midwives and more

A beautiful, easy-to-run website built on Squarespace. You'll be able to update it yourself without calling anyone.

• Custom design that looks and feels like you

• Pages that guide clients from curious to booked

• Mobile-friendly, fast and accessible

• A handover walkthrough so you feel confident in the back end

Explore website design
A woman holding hands with a pregnant woman - sitting on a couch in a cozy living room.
Branded Born at Home maternity care stationery, packaging, mugs, tote bags, notebooks, postcards, and social media graphics in neutral tones
Collage of bright pink, teal, and purple social media graphics promoting Bailey Warner’s Midwifery Mojo masterclass and podcast.
Collage of midwife and birth education social media graphics featuring pregnancy tips, due dates, birth preparation workshops, booking information, and photos of a smiling midwife.
Home organization website page featuring a cozy bedroom with plants, the headline “The Space to Breathe Approach,” and a room decor photo.
Collage of neutral-toned interior design, home decor, seasonal styling, wardrobe, and lifestyle magazine pages
The Journey Ahead Doula website homepage featuring Hannah, a birth and postnatal doula, with pregnancy and birth doula care services.
Collage of social media posts and promotional graphics about pregnancy, childbirth, doulas, birth education, and postpartum support.
My Pocket Doula App website banner featuring a smiling pregnant woman holding a cup of tea beside a vase of flowers, with text about evidence-based birth support.
Collage of colorful social media posts about pregnancy, childbirth, postpartum care, birth rights, and pelvic health.
Journey Ahead Coaching website banner featuring two women with text about holistic life coaching for women
Collage of New Beginnings pregnancy and childbirth Instagram graphics featuring breastfeeding preparation, water birth tips, birth planning, hypnobirthing, testimonials, and colorful floral illustrations

SEO built into every website

A pretty website nobody finds is just an expensive business card. Every build includes foundational SEO as standard.

  • Keyword research for your area and services (think "doula in [your town]" or "hypnobirthing classes near me")

  • SEO titles, meta descriptions and clean URLs on every page

  • Image alt text and page structure search engines understand

  • Google Business Profile and Search Console set-up guidance

A woman with blonde hair using a laptop while sitting comfortably on a white sofa in a bright, minimalistic room.
See website creation services

Branding for birth workers and heart-led entrepreneurs

Your brand is so much more than a logo. It's the feeling someone gets when they land on your page and think, "oh, she's my person."

  • Brand discovery and strategy sessions

  • Moodboards and visual direction

  • Logo, colour palette and fonts

  • Social media and website element templates so you show up consistently

  • A simple brand kit to keep it all together

Story and messaging

This is the heart of it. Together we'll find the words for why you do this work and who you do it for.

  • Your brand story and "about me" copy

  • Clear messaging for each service

  • A voice that sounds like you on your best day

Explore branding services
A woman sitting at a meeting table, laughing, with a book called 'Period Power' on the table, and a mug of coffee in front of her. A plant is visible in the foreground.
Two young women are sitting at a wooden table in a training room. smiling and talking. They each have a drink in front of them. There are large industrial-style windows and a brick wall painted with teal and white. One woman is wearing glasses.
Born at Home branded stationery, packaging, mugs, tote bags, social media graphics, and promotional materials in a neutral beige and sage color palette
Collage of pink and turquoise midwifery marketing templates featuring Bailey Warner, podcast graphics, social media posts, and promotional slides
Collage of midwife brand graphics featuring pregnancy tips, birth preparation workshops, due dates, maternity photos, and booking information
Website hero banner for a home-organizing service featuring a cozy bedroom, indoor plants, and the headline “The Space to Breathe Approach.”
Collage of neutral-toned home decor, lifestyle, seasonal fashion, organization, and interior design social media posts
The Journey Ahead Doula website homepage featuring Hannah, a pregnancy and birth doula, with navigation for doula services, retreats, coaching, blog, and contact.
Collage of social media posts about pregnancy, childbirth, birth planning, doulas, and postpartum support
My Pocket Doula App website hero image showing a smiling woman holding a mug beside flowers, with text about evidence-based pregnancy and birth support.
Collage of colorful educational social media graphics about pregnancy, childbirth, postpartum care, birth partners, and women’s health, including text such as “Check Your Cervix,” “Check Your Vagina,” and “Myth Busted.”
Journey Ahead Coaching website banner featuring two smiling women and text promoting holistic life coaching for women.
New Beginnings birth and breastfeeding preparation social media collage featuring pregnancy illustrations, newborn photos, birth planning tips, and colorful floral designs

Women who have invested in branding say…

  • Literally obsessed. It feels like I’ve had a personal shopper select me a wardrobe full of things that actually suit me & shows the world who I am, what I do and what I stand for!

    — Jess, Born at Home

  • I’m so grateful for the creativity and care that you have brought to the branding of my independent midwifery journey! I absolutely love the concept you came up with. It feels so right for what I want my care to be.

    — Rach, With You Midwifery

  • I genuinely love it! I feel like its really different to my other brand and something that can grow and evolve with me! I feel bold and edgy, but with room to introduce some softness when necessary! Thank you!

    — Bailey, Bailey Warner Coaching & The Midwives Initiative

How branding services work

  1. Discovery call and initial discovery form. We chat about your business, your goals and what you need. We explore who inspires you and understand the story you have to tell.

  2. Strategy and story. We dig into who you are and who you serve.

  3. Visual direction. I create moodboards for you to respond to, usually there are three concepts but sometimes more if there’s a few directions we could go in.

  4. Design and build. Your brand and/or website come to life. You get two rounds of feedback - but usually people have very little to change because there’s so much effort put into the earlier stages.

  5. Launch and handover. You go live, with the know-how to keep it running. I set your brand kit and templates in your Canva so that you’re good to go.

A typical website and/or build takes 2-3 weeks depending on availability. Limited spaces so be sure to get in touch soon.

Who this is for

  • Doulas, midwives, hypnobirthing teachers, coaches, therapist, lactation consultants and other birthworkers or heart-led entrepreneurs

  • New practitioners ready to launch properly from day one

  • Established birthworkers whose brand no longer fits who they've become

  • Becoming Doula graduates ready to turn their training into a thriving business

A woman sitting on the floor with her eyes closed and hands resting on her pregnant stomach, a woman standing behind her pressing her hands on the woman's shoulders in a calming gesture, inside a room with a cream rug and a large potted plant.
Born at Home branded marketing materials, including packaging, tote bags, notebooks, mugs, cards, and social media graphics in neutral tones
Collage of colorful pink, purple, and teal midwifery mojo podcast branding graphics featuring Bailey Warner, promotional banners, social media templates, and lifestyle photos
Collage of colorful midwife maternity graphics featuring pregnancy tips, birth preparation, workshops, testimonials, and booking a call with a smiling midwife.
Home organization website with a cozy bedroom, houseplants, and the heading “The Space to Breathe Approach.”
Collage of neutral-toned home decor, minimalist interiors, seasonal styling, wardrobe inspiration, and lifestyle typography.
The Journey Ahead Doula website homepage featuring smiling doula Hannah and pregnancy and birth doula care services
Collage of pregnancy and childbirth social media graphics, newsletter promotions, birth affirmations, birth stories, and photos of women and babies.
Website banner for My Pocket Doula App featuring a smiling woman holding a coffee cup beside flowers, with text about birth support without a BS birth mother approach.
Collage of colorful pregnancy and birth education social media graphics, including cervix checks, labor signs, postpartum care, birth partners, and community feedback screenshots.
Journey Ahead Coaching website hero banner showing two smiling women with text promoting holistic life coaching for women
Collage of New Beginnings hypnobirthing graphics featuring breastfeeding preparation, water birth tips, pregnancy illustrations, birth affirmations, and floral designs

Let’s tell your brand story

The things you’re wondering, answered honestly.

  • It's beautiful, reliable and easy to manage yourself once the initial build is done. No plugins to update, no developer on speed dial.

  • No. We can do both together, which usually gives the most joined-up result

  • Yes. Foundational SEO is part of every website build, because being found matters as much as looking good.

  • I work with birthworkers of all kinds, plus women-led and heat-led businesses in the wellbeing space.

  • A typical brand or website build will take 2-3 weeks depending on availability, and dependent on how quick you’re also able to contribute to the creative process.

  • Yes. Branded social templates are part of the branding package, and ongoing support is available. If you want to explore a more bespoke social media strategy consultancy project just drop me a message.